Building a Brand People Remember
Event Discussion
Connect with attendees, ask questions, and see who's going.

Accessly Creators
The Story & Vibe
Get ready to create a brand that sticks! 🎉 Join us at Virgin StartUp HQ on October 27th for an exciting, interactive afternoon where we’ll dive into the secrets of building a memorable and culturally relevant brand. We’ll kick things off with insights from Sam Kelly, Virgin’s Chief Experience Officer, who’ll share the Virgin story and the importance of staying culturally relevant. Then, hear from industry leaders like Georgie Coleridge Cole, Founder of SHEERLUXE, and Steve Hewitt, former CEO of Gymshark, as they discuss what it takes to connect with people and keep your brand thriving. After a light lunch and drinks, we’ll shift gears to creativity with Alexei Hamblin, Creative Director at Slazenger, who’ll offer a fresh perspective on revitalizing a heritage brand. This event is the grand finale of our National Mentoring Day campaign, so expect plenty of inspiration and the chance to learn directly from those shaping today’s culture. Don’t miss out on this opportunity to gather ideas that will help you build a brand people won’t forget!
- Guests must behave respectfully toward the creator, staff, venue, and other attendees.
- Please arrive on time and follow the confirmed schedule.
- Harassment, abuse, intoxicated misconduct, or illegal activity is not allowed.
- Venue rules, safety instructions, and local laws must be followed at all times.
- The creator may refuse entry or remove anyone who violates these guidelines.
All ACCESSLY experiences are public or structured group activities. Active moderation and reporting systems are in place.
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